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Shopping in Italy. A Guide to the Best Italian Shops

Italy is widely regarded as the birthplace of the modern fashion industry. People from all over the world flock to the area for the purpose of indulging in the longest shopping spree ever. Unfortunately, very few know where to hunt for the best bargains and deals. Most people head straight to the central part of the city they are currently in and waste all their money on goods that cost more than they can possibly afford. Even if they accidentally stumble across shops that offer goods at moderate prices, they usually leave them without making a single purchase, since the range of products in such places is rather limited. If you don’t want to fall victim to the greediness of the local sellers, here are some tips that will help you to avoid unnecessary loss of time and money.

Budget Clothing Brands

No one knows the local market better than the locals. According to the citizens of Milan, a city that abounds with shops and boutiques, the best bargains and discounts are offered by budget retail chains such as Zara and H&M. Their outlets can be found in the streets of Via Torino, Corso Buenos Aires and Corso Vittorio Emanuele. A wide range of products and moderate prices make them a perfect place for a long shopping spree.

D&G, Gucci, Prada

Those who adore famous brands such as D&G, Gucci and Prada, will definitely appreciate boutiques located within the Fashion Square (Quadrilatero della Moda/Quadrilatero d’Oro) formed by the streets of Via Montenapoleone, Via della Spiga, Via Manzoni and Corso Venezia. One had better check his or her bank account before indulging in a shopping spree there, since prices are high, and not every person can afford buying clothes and accessories offered in these shops.

Shopping Malls

Some travelers prefer shopping malls to boutiques and budget retail outlets. The most popular Milan shopping malls are located on the outskirts of the city. The locals prefer to shop for clothes and accessories in “Milanofiore” in Assago, “Fiordaliso” in Rozzano and “Galleria Borromea” in Peschiera Borromeo.


Veteran shopaholics usually head straight to the outlets, abound in Milan and surrounding regions. What does a typical outlet area look like? It’s a vast territory occupied with outlet stores of both luxury and budget retail chains. Here you may indulge in a several-days shopping spree with no discomfort whatsoever. There are hotels and inns to spend nights in and hundreds of eateries to satisfy your hunger and thirst. The most popular outlet areas are Fidenza Village, Serravalle, Cremona Factory, Franciacorta Outlet Village and Fifty Factory Store. The discounts there sometimes reach 70-80%.

Want to take a photo or two of yourself dressed in fashion clothes? Click here to learn more about professional photographers based in Milan and Rome.


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Photographer Serg Cooper
Photographer Italy
from 600$
Photographer V a n d a G r o f
Photographer Italy
from 600$
Photographer Anna Korotkova
Photographer Italy
from 400$
Stylist Julia
Stylist Italy
from 600$
Photographer Zinaida Romanenkova
Photographer Italy
from 600$
Photographer Kirill Karetin
Photographer Italy
from 1500$
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from 300$
Photographer Nello Di Cesare
Photographer Italy
from 1800$
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Photographer Italy
from 1000$
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Photographer Italy
from 6000$
Photographer Dmitriy Khudyakov
Photographer Italy
from 500$
Photographer Pure
Photographer Italy
from 450$
Photographer Irina Litvinenko
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from 600$
Photographer Chernishev Maksim
Photographer Italy
from 1000$
Photographer Aleksandar Jaredic
Photographer Italy
from 500$

Photo shoots in the country of Italy (42)

Italy, August 2017
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Destination wedding in Rome & Tivoli
Italy, April 2017
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Marriage Proposal in Venice Italy
Italy, September 2017
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Italy, August 2017
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Video in the country of Italy (7)

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Italy, September 2016
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Italy, April 2014
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Italy, October 2016
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